El Rey Network/From Dusk Till Dawn: Dusk to Dawn

El Rey Network engaged RED Interactive Agency to create a unified digital campaign to promote El Rey Network and its first Original Series, From Dusk Till Dawn.RED developed a three-pronged approach to put El Rey Network and its entertainment offerings on the map:1.) Reflecting the target audience's consumption habits, the site is mobile first, fully responsive for tablet and desktop, and features the full programming schedule (especially useful on mobile), trailers, episode synopsis, galleries, cast and character bios and more.

2.) Developed a rich online experiential website to raise awareness, generate excitement and drive viewership of From Dusk Till Dawn. The site features a unique scrolling functionality to underscore the creativity of FDTD and its high-quality story telling, as well as video clips, key art and hi-res images of the series.

3.) Packaged it all together with a killer advertising campaign promoting El Rey Network's FDTD. Featuring custom assets of Santanico Pandemonium, the campaign leveraged the sultry appeal of the story’s mystical character to drive viewership of the series.