TV ad: Leroy Merlin: Selfie

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Last month, French home improvement store Leroy Merlin, with the help of BETC Paris, launched a new campaign in France to re-establish its position as the country's leading DIY store. The campaign, noted for its modern and positive tone, consists of 4 films, most notably "Selfie", a fresh twist on the photography fad, which proves to Leroy Merlin's customers "you can be proud". Check out the video via the link above, and maybe you'll be inspired to take on a photo-worthy project of your own!