Kingsford Charcoal: The Social Grill

Barbeque season is just around the corner and Kingsford Charcoal is launching a new campaign to kick start the season! With the tagline "Get Off Your Gas," created by DDB California, the campaign pokes fun at today's social media addicted society, creatively showing the contrast between the self-indulgent, smartphone obsessed and those who embrace the simple pleasures of life, like charcoal grilling.