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Berkshire Hathaway HomeServices: Good To Know
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The television concept, titled Good to Know, depicts the home selling process in reverse—from the excitement of the final sale to the family’s initial indecision—through a series of honest vignettes. A Berkshire Hathaway HomeServices agent guides the family through the process, listening to their concerns and providing the relevant information they need to make a confident decision to sell.
To bring further authenticity to the story, the team shot in the approachable city of New Orleans. They cast a real brother and sister duo as the children for a more natural relationship on camera. And they sourced the vignettes based on real seller experiences.
Director of Production: Deb Lustig |
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