Coca-Cola: Coca-Cola Fair Play Machines

Coca-Cola continues to encourage people to #ShareTheGood. This time with an activation that took place during the Derby Della Madoninna in Milan between Inter and Milan, two teams with an historic rivalry. On the 23rd December 2013 Coca-Cola placed two vending machines, one on each side of the San Siro Stadium, and connected the two through video and audio. What made these machines special was that it was impossible to get a Coca-Cola for yourself; there was only one button, and by pressing it, you would send a Coke to the machine of the opposite team.