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Web Film
Cancer Council NSW: I Touch Myself Campaign
CASE STUDY: The I Touch Myself Project by JWT Sydney transforms the late Chrissy Amphlett's hit 'I Touch Myself', a song about female sexuality, into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the Huffington Post, Rolling Stone and Billboard magazines, reaching audiences of over 400 million.
Account Management: Paul Everson; Caroline Ludwell; Monica Related |
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