Print ad: Honda Moto: Only Gods think once

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Honda is the undisputed leader of the most hazardous race in the world: the Tourist Trophy on the Isle of Man. The 37-mile plus track is composed of 264 bends and turns on country roads that are closed for the occasion. Concentration is crucial in order to ride through the different villages at full speed, barely missing stonewalls, sidewalks and telephone poles. Mistakes are not allowed.
For more than 100 years, this race has inspired the dreams, nightmares and fantasies of bikers from all over the world. DDB Paris wanted to pay tribute to this mythical race by portraying it as a legendary island where real dangers are intermixed with imaginary ones. This black and white illustration was done completely by hand and is a blend of two particular styles: engravings and tattoos.This year, the race will take place from Saturday May 24th, 2014 until Friday June 6th, 2014.