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Ikea: Kidvertising
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Parents know that children are full of incredible ideas and want to develop their genius. They also understand that home is the place where kids’ talents emerge and grow. Yet, less than 30% of Russian grownups factor in their kids' opinion when it comes to interior design and organization. IKEA made kids the center of their new communication campaign by letting them create what they want in IKEA interiors and even more create a full scale advertising campaign. IKEA entrusting them with a year-long advertising campaign for the brand. Starting off with a huge event for kids in Moscow’s Muzeon Park to mark the launch of the new Catalogue and help children set their creativity free, IKEA then continued with a TV and a national outdoor campaigns written, designed, acted out and shot by real kids. Agency: Instinct Moscow (part of BBDO Group)
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