Honda: slow citations

To bring attention to Honda’s unique corporate culture rooted in racing and the manufacturer’s affiliation with the Verizon IndyCar Series, the brand via RPA, Santa Monica is promoting its popular “Fastest Seat in Sports” sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues “slow citations” to unsuspecting people in Chicago. The “Fastest Seat in Sports” sweepstakes gives racing enthusiasts the opportunity to start an IndyCar Seriesrace in the Honda 2-seater driven by Andretti. Participants can win a trip to one of 10 races, including the Pocono INDYCAR 500, the Honda Indy 200 at Mid-Ohio and the Grand Prix of Sonoma. “Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.” “Honda Speed Patrol” follows a four-person Honda Speed Patrol squad dressed in official branded uniforms as they are approaching unwary people in high-traffic Chicago locations to put an end to everyday slowness. Each video captures their candid, hilarious reactions to this hidden-camera stunt. The video end card prompts viewers to enter the “Fastest Seat in Sports” sweepstakes. Three additional “slow citation” videos will launch through Aug. 6, the close of the sweepstakes. The promotion also includes unique social media engagement where Honda will give “slow citations” to brands of products or services that are notoriously slow via @Honda on Twitter today using the hashtag #FastestSeat.