SEEK Learning: Learnings from SEEK Learning - Dropped Olive

Each of these radio spots, from Leo Burnett Melbourne, features an absurd, obscure or intriguing fact (dubbed a Learning). They were purposely aired during morning radio shows to see listeners taking them to work and sharing them around the office waters, tea room and photocopiers. The campaign was designed to inspired a nation to fall in love with learning again and seek out further study.