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Book Culture: Imagination Got There First
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Y&R New York recently launched new work for Book Culture, an independent bookstore in Manhattan. On a series of posters, Y&R New York juxtaposed the covers of literary classics by Jules Verne, George Orwell, H.G. Wells and Mary Shelley with images depicting iconic moments in history – that had been in some way imagined by those writers decades earlier. Using the tagline Imagination Got There First, Y&R highlighted how the limitlessness of the writer’s imagination can sometimes predict the future.
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