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In a sports mad nation, the Australian Paralympic Team is one of our most successful, but least known teams. Theirgoverning body, the Australian Paralympic Committee, faced a … read morecritical funding shortfall for both the 2014 Sochi Games and Rio 2016, with much of their government and corporate funding already committed to education and talent identification.The Solution
We Believe: it takes a lot of self-belief to make it as an elite sportsperson, but for a Paralympian, that only takes you part of the way. This campaign from MercerBell, Sydney rallied Australia behind the team, and provided a platform that could extend to Rio.
The Results Exceeded launch fundraising target by close to 50% in the first two months.Reached the new audience the team wanted, with 75% of site visitation new users.Achieved national trending status on social media – a first for the team.Received unprecedented levels of media coverage outside an actual Paralympics.Highly engaged corporate sponsors, with Qantas also leveraging the campaign.
read less...Chief Executive Officer, APC – Jason Hellwig
General Manager, Commercial, APC – Ian Laing
Manager, Fundraising, APC – Rob Lawrenson
Individual Giving Coordinator, APC – Adriana Aguilera
Account Director – James Humphrey
Senior Account Manager – Emma Hartley
PR – Hill+Knowlton
Media – PHD
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