LASALLE College of the Arts Singapore: Picasso

In conjunction with the anniversary of the founding of the LASALLE School of the Arts Singapore a design driven campaign was needed to push awareness and drive in admissions.Grey Singapore found interesting personal quotes from great artists/innovators. These quotes reflect on alternative creative paths they could have chosen or on the impact crafts training has had on their thinking and work. Perfect content. Using stylistically different calligraphic treatment, we created the portraits of three of them using their respective quote. In print campaign they work with added headline: questions to the audience about their ambitions.
The visual content of the campaign focused on the idea of uncovering your own hidden talents and passions for the arts – getting the audience to reflect on their own ambitions and goals.