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Interactive
Mammut: Beacon.Store the retail ecosystem for hands-free shopping
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Over 150 years now Mammut has been known to be a specialised outfitter for outdoor activities in the sport goods market. Today, mountain-climbing customers like to inform themselves online about certain products, but they mainly buy offline in the stores. In order to seamlessly connect these two worlds, MRM//McCann developed the Beacon.Store infrastructure, which visually displays the customer’s favourite products when entering the store – but without having to use a smartphone.
Normann Joseph, Sen. Software Developer Related |
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