Sushidai: Soyasouce

Arcade launches a print and poster campaign for Sushidai, Singapore’s newest and most famous Sushi restaurant. Sushidai is set apart by the freshest fish, delivered straight from Japan – they say the only way you'd be able to find a more authentic Tsukiji-styled sushi experience is to actually fly there. “This place is legendary because of the stories behind the food. That made our job easy” said Executive Creative Director Gary Tranter. “We simply had to tell these stories and put them together with the same love they put into their food.”