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Gillette Fusion ProGlide: Can You Shave In One Stroke?
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To showcase the unique contact the new Gillette Fusion ProGlide with Flexball technology makes on a man's face, Gillette challenged a regular guy to shave his in one continuous stroke. To bring the demonstration to life, the One Stroke Shave was set to the 1960's Cambodian psych rock "hit,"Shave Your Beard by Ros Sereysothea. The result a classic brand combined with a not-so classic song, for a one of a kind product demonstration. Agency: Grey New York.
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