Vitasprint B12: Running Alarm

Vitasprint is a preparation with a combination of highly concentrated vitamin B12 and valuable protein to increase performance at sports and daily life. Vitasprint is up to this point established in the target group 35-50 as a vitamin drink for working people. Now they wanted to position Vitasprint also in the sport section and enter the target group between 20-35, which is doing sports as a hobby. We accomplished the objectives of our client by entering a new target group and establishing Vitasprint as a vitamin drink for sports people. This success is shown by the downloads of the Running Alarm app in the iTunes store. Furthermore we can determine that the Running Alarm app is used continuously. Since the app is launched we could also increase the sales of the product. This shows that we not only reach the new target group with the app but also won new customers. Agency: Grey Duesseldorf.