TV ad: Conapred: Supermarket

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Top 6: June 11th 2014

Award-winning director Rodrigo Garcia Saiz delivers a jarring visualization of the agonizing repercussions of psychological abuse in the unsettling new :45 “Supermarket” from Ogilvy & Mather Mexico for Todos Los Días Es El Día Para No Discriminar (Everyday is the Day is the Day to Not Discriminate), a discrimination awareness campaign out of Mexico’s National Council to Prevent Discrimination (Conapred). The spot features a woman whose grocery shopping is viciously interrupted by a violent physical attack from an invisible assailant, sending her reeling to the floor in agony, before reclaiming control and silently walking away.