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Watch Dogs: Hacking Is Our Weapon
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Sony Computer Entertainment France and Ubisoft Sony joined forces for the launch of the video game 'Watch Dogs' on PlayStation4 to create a Digital Out Of Home campaign. In association with Mindshare and Clear Channel France, the Biborg agency developed a creation which invites the users "to hack" a PlayStation 4 ad with their smartphone.
Account Director: Audrey Vinh Related |
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