Cif: CIF Cleans Romania

With the help of the community, and a digital mobile tool, CIF will clean offensive graffiti containing profanity and hate messages out of the city walls
On the campaign website (http://www.cif.ro) , CIF offers a mobile "reporting"app, which users can download and use to record an offensive message they encounter in their neighborhood. The location and picture are noted and a CIF cleaning crew is launched to clean the reported site.
The Campaign website also holds a full gallery and map of sites cleaned, including a before/after photos and some of the cleaning process videos.
Agency: MRM Bucharest