Unilever: Phone Vs Sand

Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea from Lowe Vietnam acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships. The idea urges parents to reconsider outdoor games by comparing indoor and outdoor forms of play. 'Dirt is Good' even in a modern developed world.