Stockholm Art Week: Stockholm is your Canvas - Case study

"In the future, everyone will be famous for 15 minutes. Andy Warhol."
Stockholm is your Canvas is an initiative for Stockholm Art Week allowing visitors to submit their art and have it displayed on a digital billboard in Stureplan, Stockholm.Visitors to the site simply upload their picture or video, select a 30 second time slot during the festival which began April 1st and runs until April 6th and their art will be displayed on the impressive digital billboard passed by over 450,000 people a day. Agency M&C Saatchi Stockholm

The time slots for “Stockholm is your Canvas” sold out in only two days.

People from around the world uploaded a total of 552 art pieces. Among those renowned artists Ruvan Wijesooriya, Clara Hallencreutz and rockband BatAAr.

The initiative was also picked up by lots of blogs, news and most important – visitors to the Stockholm Art Week.