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Post-It: The Reveal
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Grey London has been appointed by 3M, the diversified technology company, to handle the €10m advertising account for its iconic Post-it brand in the UK and across Western Europe. With a brief to reclaim the category it created from cheaper copycat competitors and launch its stickiest product ever, the campaign for Post-it Super Sticky Notes launches a new 'Make it Happen' pan-European platform for Post-it Notes and spans TV, print, digital and activation.
Creative Producer: Georgie Moran Related |
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