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As one of FIFA’s Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for fú … read moretbol in a new brand campaign.
This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S.
In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of “fútbol” for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Let’s All Be Fútbol Fans.
The complete brand effort consists of 3 TV spots, radio, print, social media support including 3 vine videos, digital banners, point-of-sale and a dedicated FIFA landing page: Kia.com/FIFA.
The TV will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties (including ABC) for six weeks. The three spots are titled “Man Cave,” “Sports Bar” and “Lesson” (Football vs. Futbol).
read less...Head of Production, Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Director of Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Coordinator: Lauren Kelley
Executive Director, Head of Planning: Seema Miller
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Tony Kim
Product Information Manager: Russ Wortman
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Editorial: Spinach
Editor: Art Castle
Producer: Jonathan Carpio
Visual Effects: MPC
VFX Supervisor/Lead Flame: Jake Montgomery
Executive Producer: Asher Edwards
Producer: Nicole Fina
Music, Sound Design & Mix: Massive Music
Creative Director: Tim Adams
Executive Producer: Jessica Entner
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