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Web Film
Radiant: Buy it. Wear it. Return it.
Radiant's new range of products contain a number of breakthrough technologies that keep colours newer, for longer. To prove it, we created Radiant Return – an audacious test of the brand's claims.The integrated campaign from DDB , Melbourne , centres on a series of web films.The concept involved purchasing garments at retail stores (shot using hidden spy cameras.) The clothes were then worn in a series of extreme torture tests - from pig feeding to garbage collecting. Afterwards the items were washed, using Radiant, in real world conditions. Finally, a 'return's attempted at the stores where the garments were first purchased.
"Buy it. Wear it. Wash it. Return it."
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