 |
Web Film
Dockers Khakis: Locker Room
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
A new spot for Father’s Day by indie creative agency Red Tettemer O’Connell + Partners for The Dockers ® Brand has just launched, featuring former professional football coach Jon Gruden. It’s launching with another spot called “Stop Dad Pants,” featuring professional football coach, John Harbaugh and his wife Sarah. The campaign rallies dads everywhere to be their best and to “Stop Dad Pants.”
In a digital short debuting on Dockers.com/StopDadPants, Jon Gruden delivers a rousing locker room speech to dads everywhere. In the speech, he alludes to the pains and gains of fatherhood, from exhaustion, to confusion, to getting caught sporting “Dad Pants.” Gruden encourages dads to “make this whole dad thing look good” with new, streamlined Dockers® designs. “Locker Room” addresses a serious condition affecting countless American men -- Dad Pants, acutely identified by shapeless, billowing pants that transform casual wear into casualties. Gruden encourages men to work together and make this Dad thing look good. “Locker Room” will be released on Wednesday, June 11. The digital video will be supported with digital media plus regional cable TV, cinema and radio.
Tech Lead: Aaron Grando Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
