Wage Good: Fracking - Methane

Y&R Midwest recently created a poster campaign to bring increased attention to the impact fracking has on drinking water. Fracking, the controversial gas drilling technique that has been linked to harmful groundwater contamination, has been used in all three locations featured in the posters: Dimock, Pennsylvania; Delware County, New York; and the reservoirs of Texas.

To reinforce the message, the posters were placed in stores near the point of purchase for bottled water.

Published / Released: April, 2014