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Direct Marketing
BR4 Foods: Abanômetro
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BR4 Foods, the largest dog food manufacturer in Brazil and the 10th in the world, did a relationship action with veterinarians in Sao Paulo (Brazil) to test the "Abanometro", a gadget developed by Grey Brazil to measure the dogs' happiness and, consequently, their owners' quality of life. For the "Abanometro" to work, you just have to fix it on the dog's tail the number of "wags" is transmitted by a probe to the collar and the animal's owner has access to the information on his smartphone through an app available for Android if the dog doesn't wag its tail very much, that means the owner has had less time to walk him, play and even feed him. The veterinarians that participated in the action gave the gadget to some clients.
RTVC: Natacha Veiga and Renata Ruas |
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