TAM: With TAM it's another story

TAM is the largest Brazilian airline and the only one who flies to Europe. To present this differential we used as a strategy to seek three famous Brazilian soccer players who play in Europe and needed to come to the country for the World Cup. We presented the adventures of these three players (David Luiz in London, Thiago Silva in Paris and Marcelo in Madrid) against foreign opponents who did their best to stop our champions to board a plane back to Brazil with TAM Airlines. Why? It would be easier to their team to face Brazil when these three are not playing. How did we do it? Through interactive digital graphic novels. In "With TAM it’s another story" the user could check the players adventures against annoying dogs, zombies, flamenco dancers, crazy bakers and others funny adversaries. And since the virtual environment is very flexible our stories had interaction, movement and sounds. To promote this website we transformed the virtual graphic novels into regular graphic novels: all stories have been turned into books and sent, along with posters, to journalists, opinion formers and the players themselves in a special press kit.