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Web Film

Allstate: Mala Suerte


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Allstate has been a strong supporter of soccer for many years a sport that requires preparation and teamwork to be ready for unexpected bad luck and adversity. Allstate is able to enhance the fan experience around the upcoming matches in Brazil by integrating Mala Suerte (bad luck) in a campaign created by Lapiz USA.
Credits Other credits

Leo Burnett Interactive

YinYin Bernal, Technical Director

Michael Salisbury, System Engineer

Tess Ryan, Dev Intern

Leo Burnett

Ryan Wolin, Associate Creative Director

Jason Brady, Copywriter

Chris Everwine, Creative Director

Matt Kuttan, Creative Director

Matt Healy, Copywriter Intern

Kyle Cavanaugh, Copywriter, Soccer Advisor

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