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Top 6: June 25th 2014
Web Film
T-Mobile: Wi-Fi DogsTop 6: June 25th 2014
To promote Travel & Surf, a summer Pass for worry-free surfing abroad, T-Mobile and DDB Tribal play with a holiday behaviour we are all familiar with: the endless search for Wi-Fi.Meet Jose's "Wi-Fi Dogs", a start-up that claims to have developed a training technique that enables dogs to locate the nearest Wi-Fi source. From now on, holidaymakers can rent one of Jose's dogs and follow them while they sniff their way to the nearest router. Improbable but not impossible, the Wi-Fi dogs aim to make us laugh but want also to question the absurdity of our holiday behaviour. Is it still necessary to spoil all that time looking for Wi-Fi, when there´s such an easy solution like T-Mobile´s Travel & Surf?
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