Print ad: HSL Helsinki Region Transport: See everything with the day ticket: Kustaanmiekka

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Visitors in the Helsinki region only need 2 things: a camera and a day ticket for the public transport. With the ticket a tourist can travel freely on trams, the metro, buses, commuter trains and the Suomenlinna ferry – reaching practically every imaginable attraction in the area. Available for 1 to 7 days, the ticket also helps visitors to see more by saving time compared to walking. The ticket can be purchased from vending machines, R-kioskis, Helsinki Region Transport’s (HSL) own service points and major department stores. The campaign was based on insights gathered through co-creational interviews with both visitors and stakeholders in the city's tourism industry.

The Sibelius Monument is located in a park dedicated to the famous composer by the seaside in the Töölö district.
Kustaanmiekka is the southernmost island of Suomenlinna, a fortress and a historical monument.
Kotiharju Sauna is one of the traditional public saunas in Helsinki. Enjoy the heat of the sauna and cool off outdoors in front of the sauna.
Karhupuisto or Bear Park located in the colorful Kallio district is a meeting place popular particularly with people from alternative cultures.