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Volkswagen: Hitchhike
Volkswagen is known for their exceptionally well-engineered cars, which are superbly designed, packed with innovative features, and impeccably built. In India, while people do know of Volkswagen as a well built and innovative German car, but they don't really know what makes a car a Volkswagen. This brand campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering. In a tone and manner that is uniquely Volkswagen. The campaign showcases the real-world benefits of confidence, safety and exhilaration (derived from the solid build, best-in-class safety, and unmatched drive quality). Bringing alive how people can ‘Enjoy the Engineering’ of a Volkswagen. Agency: DDB Mudra West.
Creative Head: Rahul Mathew Related |
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