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Disneyland Paris: Linguini
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In order to celebrate the opening of Ratatouille: the Adventure, Disneyland Paris's newest ride, BETC and Disneyland teamed up to develop a multimedia campaign featuring Rat Booth, a desktop and mobile application (www.ratatouille-ratbooth.com). The easy-to-use application lets you create your very own rat avatar simply by looking into your smart phone or computer's camera, thanks to a face-scanning and tracking system. You can then personalize your rat by choosing from a number of different furs, body types, eye colors and rat-sized accessories, and even create videos with recorded messages or selfies to send to friends. The launch of the innovative app is accompanied by a TV and outdoor campaign depicting the multi-sensory adventure of the thrilling ride, as well as a special mini-website (www.ratatouille-adventure.disneylandparis.co.uk). The application is currently available in the App Store and Android Market.
BRAND MANAGEMENT: BRIGITTE ELMKIES-SITBON, ANDRE DELVALLEE, NATHALIE RAVERAT, FABIEN FOUQUEREY, CHLOE WITTMANN, AUDREY BEDOUCHA, ANNE GROS-DAILLON, CLOTILDE DESAGULIER Related |
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