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Interactive
Neutrogena® MEN®: www.stopjunkface.com
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Neutrogena® MEN® needed to boost awareness and sales of their Face Care portfolio. The challenge is that most men don’t give much thought to what they’re using on their face. Their skincare routine usually means grabbing whatever bar of soap they have in the shower and using it to wash their feet, armpits, ‘privates’ and then yes…their face. We had to find a way to show them that there’s something better, something specifically designed ONLY for a man’s face.
To get guys to consider Neutrogena® MEN®, we pointed out a key fact: Washing your face with the same soap you use on your private parts - aka “junk” - is gross. It leads to a condition called Junkface. And it’s spreading rampantly across Canada. The cure? Neutrogena® MEN® Face Wash
Lead Designer: Norma Penner Related |
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