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Top 6: July 9th 2014
Experiential

Skol: Skol Ice Pack

Top 6: July 9th 2014
Skol beer launches six-pack made of ice Skol made the first ice pack in the world. The unique packaging, totally made of ice, was signed by F/Nazca Saatchi & Saatchi and chills without freezing the beer.The novelty was distributed for the first time to Russian tourists in Cuiaba, one of Brazil's hottest capital cities, to refresh the European fans accustomed to harsh winters.
Credits Other credits

MEDIA TEAM: Fabio Freitas |André Cais | Bruno Storace | Vivian Simões | Caroline Pascuinelli.

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