ALS Foundation Netherlands: Ads from the afterlife

As a result of the confrontational campaign from Publicis Amsterdam 'I have already died' by the ALS Foundation Netherlands, awareness rose to 90% and donations doubled. Now it is time to take this confrontational approach one step further. A new group of patients recorded campaign statements, which are aired after they have passed away. Making personal appeals, promoting specific fundraising acitivities, like angels on a sales mission.