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Cell C: Don't Hang Up
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The problem: Cell C noticed that its users weren't leaving voice message anymore. Instead they were just hanging up, resulting in a loss of revenue.
The insight: A simple voice message can be powerful and intimate, depending on what’s being said and who’s saying it.The 1886 FCB Johannesburg solution: Showcase the impact a voice message can have on a person when you take the time to leave one.
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