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Yugoslav Drama Theatre: Taxi Drama “The Merchant of Venice”
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In order to promote theatre to a new audience, the most famous theatre in Belgrade, Serbia Yugoslav Drama Theatre via McCann Serbia started an unusual viral campaign consisting of three videos. Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable "personal stories" about murders, death threats and crazy family issues. Only at the end of the ride, shocked customers discovered that the stories were actually plots from classics "Othello", " The Merchant of Venice" and "Crime and Punishment", plays that are part of the theatre's repertoire.
All three videos went viral in just a few hours (more than 400 000 views in the first 48 hours).
Social Media: Danka Hasanovic, Zorana Stankovic Related |
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