Greyhound Bus: Tour in Style

We wanted to reset consumers’ preconceived notions about Greyhound. So the Butler, Shine, Stern spot features heavy metal rockers who turn out to be different than what you expect them to be. (They're polite, gracious, even genteel.) Similarly, when you ride a Greyhound, that experience isn't necessarily what you expected either. So the band is really a foil that lets us flip that switch for people.