TV ad: The Whitsundays: The Whitsundays - Behind the Scenes

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The 'Every Shade of Perfect' campaign created by The Hallway Sydney consists of a 30 second TVC complemented by seven 15 second 'Behind The Scenes' videos of the shoot itself. The launch TVC was shot on iPhone 5 cameras with no filters, grading or image enhancements used in post-production. Featuring activities like snorkelling, bush-walking, dining and beach life, the #nofilter footage captures the unrivalled natural beauty of The Whitsundays in all its raw, untouched state.