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Top 6: July 23rd 2014
Web Film
Nivea Men: The Worst Time for an itch- AntoineTop 6: July 23rd 2014
The Problem: 57% of men claim to have sensitive skin – but most don't do anything about it. They don't want to learn about it. Don't want to watch ads about it. NIVEA MEN should know: they've been trying to entice men to moisturise for 34 years. And we had only £90k to change this. Agency: FCB Inferno
The Solution: We decided to use familiar faces they already know and follow, whilst making sure what we do is relevant to moisturiser and in particular itchy, sensitive skin. So we took something men love - extreme sports, added extreme locations up in the mountains, put people into dangerous situations doing amazing things and got award winning filmmaker Seb Montaz to film it all. In each of the films we highlight a moment when it would be the worse time to get an itch. This could be dangling from a high wire, clinging to a cliff face or steep couloir. We created 3 nail-biting online documentaries and launched them on Seb Montaz's Youtube channel to tap into his own following, as well as on NIVEA MEN's channels. These were called 'The Worst Time for an Itch'
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