Movimento Bandeiras Brancas: Car&Drink - Car

After message in favor of organ donation that was exposed at the Cannes Lions Festival, Movimento Bandeiras Brancas, Brasil creates ad against the use of alcoholic beverages and direction. The Movimento Bandeiras Brancas creates a new campaign to curb the use of alcoholic beverages and direction. The campaign consists of two images where thousands of people form a beaten car and bottles with the following message: 20.000 people die every year from mixing drinking and driving.

Created by advertising Brunno Barbosa, the campaign will begin conveyed earlier this month in the newspaper and magazine The São Paulo Times and social networks.

"Many advertisements are designed to prohibit this type of action, we wanted to give more depth and show how many lives are taken each year because of it," says Barbosa.

The Movimento Bandeiras Brancas was founded in February 2012 and always search with communication actions spread peace. Learn more: www.bandeirasbrancas.com.br