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Web Film
Nature Valley*: Nature Valley* Field Trip
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Study after study shows that a generation of kids are growing up without experiencing nature the way we did as kids. And the issue is especially pronounced in low-income areas. That’s why we organised a surprise field trip for the kids at the Boys & Girls Club of West Scarborough.Tribal Worldwide Toronto hoped their authentic reaction to the experience would help trigger the desire in others to get back out there and discover nature again.We also created a complementary website that houses simple content ideas and a Park Finder feature designed to help people get off their computers and devices and get outside.
Media Company: Cossette Related
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