Print ad: Indomie Instant Noddles: Even Our Ramadan Ads Are Fasting

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The holy month of Ramadan is one whereby Muslims worldwide abstain from food as a way of attaining spiritual enrichment. To extend our warm greetings to the Muslim community, we go against the cliche of the food category by choosing not to showcase our steamy bowl of noodles. But our cheeky headlines paints a tempting picture on their minds in a way that wakes up their appetite. It's a win-win: we respect the taste of Muslims yet we cleverly sold our great tasting noodles.