HMV, the traditional home of music around the globe, has virtually disappeared from Hong Kong streets in recent years. And Nipper the dog – featured in HMV’s instantly recognizable … read morelogo – had once again lost a master whose voice he could listen to due to his homeless plight. But this summer, Nipper will find a new home at HMVideal – a new flagship experiential store opening first in Hong Kong’s fittingly named Entertainment Building in Central, before rolling out around the globe. To celebrate Nipper’s heartening reversal of fortune, McCann Worldgroup Hong Kong dramatized his current homeless situation. With a small nod to Hong Kong’s equally iconic ‘bag lady’, we recreated a homeless person on the streets of Central, with Nipper beside him, to tell caring passers-by the story of Nipper’s fall and coming rise and to urge them to help him find a new master’s voice at HMVideal.
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