Print ad: Rollie: Enemy of Gravity. Pop-up-shop flyer.

View hi-res

Meet the Enemies of Gravity. A Rollie, VCCP and The Pool Collective collaboration. These images featured supercool and super-light Rollie shoes modelled by creative types who personify that certain lightness of attitude. Running across pop-up shops and trade shows in Australia and the US – the campaign helped Rollie win their first Best Exhibitor in Show Award, and plenty of orders. Rollie is an emerging Melbourne shoe brand now gaining a reputation globally.