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Subaru Outback: Group Photo
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The Outback is an extremely capable vehicle that gets you to any adventure, no matter how remote. We needed to show just that: that it’s equipped to handle all of life’s outdoor adventures.
Today people are more concerned with documenting their adventures via Facebook and Instagram rather than actually having the adventure itself. That is, everyone except the Outback driver - they crave authentic adventures (no photographic proof required). We showed just how capable the Outback is by juxtaposing the authentic adventures of the Outback driver with the contrived and not-so-authentic experiences of… others.
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