Outdoor ad: Wokker: Drone-Vertising

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Top 6: August 6th 2014

Is it a bird? Is it a plane? No, it's the latest airborne advertising campaign by Wokker noodles and a Russian first. Conceived by Hungry Boys Moscow for fast food company, Wokker, the strategy employs drones to promote its range of rice and noodle dishes to busy Moscow office workers beavering away high above the streets. Utlising ten drones, the creative agency is flying a squadron of aerial billboards around Moscow's financial district in order to draw attention to the brand at a time when consumers are thinking most about lunch.