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National Geographic Channels International: The Decade That Connected Us


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National Geographic Channels International (NGCI) has partnered with UK creative agency The Corner London on an extensive marketing campaign, promoting the network’s epic miniseries event: The ‘90s: The Decade That Connected Us. The collaboration follows on the heels of last year’s award-winning creative for The ‘80s: The Decade That Made Us, which helped the Corner earn ‘Global Agency of the Year’ at this year’s PROMAX BDA in New York. The on air campaign, devised by The Corner London, uses a ‘90s desktop computer and all of its retro references – like Sim City – to seamlessly jump between landmark political, cultural and technological events. The campaign will roll out internationally on National Geographic Channel in 170 countries, and is now live in the UK on Sky, and FOX channels.
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